Who knows what HSBC stood for
Maybe as a direct consequence of living in a hillier country than you, I'd say 50% of people i meet when they first discover I'm a climber ask how many of the munros I've done. Nowadays, I'm assuming because I'm older they ask if I've done them all. Granted, some people do understand what the word climb means, so they ask how high I've climbed, or if I've done many of the 5000m peaks.
Ok I see your points though if actual hill climbers/walkers prefer it to the status quo then I am inclined to vote in favour of the rebrand but open to what is said at the Area Meet on both sides
Maybe as a direct consequence of living in a hillier country than you,
Anyway does anyone want anything from the shops? I'm just nipping out for a climb up the road.
I can see the attraction of free marketing consultation and a new logo/re-brand, but no-one understands an organisation better than those within it and you need to have the confidence to say "sorry guys, thanks but that's not quite right".
The BMC in what it does wont change.
That's quite believable in Sheffield. In Hull - impossible.
Quote from: T_B on August 24, 2016, 11:13:02 amI can see the attraction of free marketing consultation and a new logo/re-brand, but no-one understands an organisation better than those within it and you need to have the confidence to say "sorry guys, thanks but that's not quite right".Clearly Dave and Alex(The BMC Marketing Manager) understand the organisation as do the various veteran volunteer representatives at the National Council who uncharacteristically gave it close to a standing ovation when Dave presented the consultants proposals at the National Council Meeting.
Quote from: shark on August 24, 2016, 11:25:14 amQuote from: T_B on August 24, 2016, 11:13:02 amI can see the attraction of free marketing consultation and a new logo/re-brand, but no-one understands an organisation better than those within it and you need to have the confidence to say "sorry guys, thanks but that's not quite right".Clearly Dave and Alex(The BMC Marketing Manager) understand the organisation as do the various veteran volunteer representatives at the National Council who uncharacteristically gave it close to a standing ovation when Dave presented the consultants proposals at the National Council Meeting.Well then I can only imagine they were being polite and got swept along with events, because it's clearly a bollocks-up of a re-brand.I still don't understand why, if the word Climb is deemed so crucial for conveying who this organisation represents; and the organisation has the acronym 'BMC' with the 'C' currently standing for Council; and Council is felt to be an antiquated word... someone didn't think of utilising the existing strong brand The BMC and - you know - change the 'C' to stand for the word Climb instead of Council And dropping the word The...British Mountaineering & Climbing. Or slight change of emphasis,British Climbing & Mountaineering. Keeping a strong existing brand while subtly re-branding to better represent all-members as per the rationale behind 'Climb Britain' - a weaker brand in most sane non-committee members' opinions.
However, people do climb stairs too, so I am very concerned that this might be TOO inclusive and mean that people at work who decide to use the stairwell rather than the elevator may feel entitled to claim the same passtime as myself.
If it had been up to me I would have gone with British Mountaineering and Climbing. It would have retained the current logo and much of the brand of being colloquially known as The BMC (which I think is strong and well liked). It would have been inclusive of all the things the BMC want to be involved with, and it would have udged the perceived function of the organisation towards its growing role in competition and indoor climbing by piggy-backing on the well-used formula adopted by British Cycling, British Swimming etc. Climb Britain sounds clumsy and doesn't make it clear that the organisation is there to represent or govern hillwalkers or climbers. Sounds like a charity event to me.
first person to climb Mont Blanc with a flaming torch up my arse"
I like Climb Britain. However, people do climb stairs too, so I am very concerned that this might be TOO inclusive and mean that people at work who decide to use the stairwell rather than the elevator may feel entitled to claim the same passtime as myself. I'm not a member - but I bet I live closer to their secretive HQ eyrie in Manchester than any of you :p So if they change their logo permanently, my eyes ywill be scarred every time I walk past to go to the co-op to pick up some Stella. Yours confusedly from West Didsbury.
And dropping the word The...
nobody says 'I climbed Win Hill the other day', they'd say, 'I went up Win Hill the other day' , We went up Snowdon, We went up Ben Nevis,