Probably as there is jack all they could add to pimp and brand something that is readily available & sold in a zillion aquasport shops across the land. Why bother?
You would think so, but...
Congratulations to Ben for managing to market chalk as Moon Dust
The effort nearly drove Ben insane. He is still often found looking bewildered and muttering "....magnesite.... barringtonite ... nesquehonite ....and lansfordite" on street corners. The respiratory problems he developed whilst personally mining and purifying dolemitic minerals will blight his future. But it was worth it: Moon Dust is truly chalk par excellence, utterly distinct from anything else on the market.
Or maybe... and here's a testament to the ambition of the man: a weight belt incorporating a tunable, miniature black-hole
his chalk is shite... ... it was rubbish. Back to superchalk.
Jeepers Dobbin, that's one plug camp Moon won't be high-fiving. Have you tried Houdinis' magic powder? It's fucking great: it changes colour according to the rock you're climbing. Shazzam MothafucKahHZz!
Good post moose