Persist with winding, a few seconds back rubbing isn't enough.
Start roughening up his little knees and elbows now, ready for his first chimneys in a few years
I have seen myself put the wee un in the car and drive 5-10 miles to get her to sleep.
Luckily the old pram had a couple of cup holders, so at least I got a beer for the trouble.
"The contented little baby book" by Gina Ford - 9 years ago I had no idea how to look after a baby, no one nearby who knew and a baby that didn't sleep for much more than an hour at a time. I followed the feeding and sleeping routines in this book and we were sorted. If you end up at the point where you just want to be told what to do coz your too tired to make your own decisions then this is a fine book to get.