Simon Lee
insect overlord #1
This is a genuine question directed mainly to non-members but also to members i.e. Did you join because of a direct benefit or requirement or out of general support for the (good) things it is doing?
It was prompted by chatting with Tomtom and Jim yesterday and I was surprised that both being keen climbers (so beneficiaries of access etc) weren't members and wouldn't consider joining unless there was a direct benefit to them (thanks for your honesty). I'm sure both can afford the £31.45 pa.
If that is generally the case then to increase membership (the main source of income) then there should be a greater emphasis on direct benefits rather than doing general good and expecting people to join. Or perhaps the direct benefit is the nudge and then members stay for the general good. Just trying to get my head around it :-\
Might post a poll later on a separate thread.
It was prompted by chatting with Tomtom and Jim yesterday and I was surprised that both being keen climbers (so beneficiaries of access etc) weren't members and wouldn't consider joining unless there was a direct benefit to them (thanks for your honesty). I'm sure both can afford the £31.45 pa.
If that is generally the case then to increase membership (the main source of income) then there should be a greater emphasis on direct benefits rather than doing general good and expecting people to join. Or perhaps the direct benefit is the nudge and then members stay for the general good. Just trying to get my head around it :-\
Might post a poll later on a separate thread.