If someone had the time to do that it would be great..................
but I'm happy to sacrifice such aesthetics for high quality content.
The romantic ideal of doing it for the love of it is BS, people do it for the love of presenting their thoughts and images for others' appreciation. Payment is a form of appreciation, which - with the backing of decent sponsors - would not be a thorn in anyone's side.
I think talk of bringing out a new mag just as Friction is getting on its feet is a bit unfortunate, and those of you who are interested in setting up yet another new mag should try contributing to Friction first.
A bouldering specific mag would bore the pants off me.