It will include a new line of products, including Bono-style wrap-around Emporio Armani glasses with a Red logo, a range of Gap T-shirts and an American Express Red credit card.
"I feel a bit of a fraud, a bit of a loser, because we are not winning in the war against Aids""Philanthropy is like hippy music, holding hands. Red is more like punk rock, hip hop""Here we are, fat cats in the snow," said Bono, only to correct himself: "I should say winners in the snow"
Launch partners American Express, Gap, Converse and Giorgio Armani
with 6,500 people dying every day, it's worth a rock star ending up with a little bit of egg on his face
Fossilised Diplodocus Egg: £200