Selective colour reaches Sweden.
See now, I kinda like that photo.
I'm sat here at the wall, with posters all around of climbers, boulderers and Mountaineers and, well, they're all pretty samey.
(We deliberately hung one of Pete on it's side, 5 years ago, no one has noticed yet)
On the other hand, I think that mono colour's red would catch an eye or two.