from today's Guardian - Charlie Brooker explains "Deal or no deal":
"In other words, my suitcase contains the financial equivalent of Schrodinger's cat: a sum that exists in a theoretical superposition, being both substantial and meagre until I open and observe it, thereby assigning it a quantifiable value in the physical universe.
Obviously, this raises complex philosophical issues about the nature of reality, which is why Deal Or No Deal is hosted by Noel Edmonds. He's well into this shit. Did you know Noel's House Party was based on Hilary Whitehall Putnam's twin Earth theory of semantic externalism? Well it was. FACT."
Fucking genius.