Didn’t the guy who did the first free ascent of Genesis in Elderado canyon
Jim Collins - yes, I remember that, though I don't think there was a whole article. Collins went on to become the author of books such as
Built to Last and
From Good to Great, some of the most successful business advice/strategy books of all time; the latter has sold 2.5 millions copies accordng to Wiki. I wonder how his emphasis on profitability, growth, and longevity are viewed today, now that many young entrepreneurs are taught to have an exit plan in place before the company is even founded. Still climbs, I believe.
