I think you've both gone a bit wrong here; their job isn't "just going climbing" or "selling a dream". Their job is to advertise products made by the companies who employ them, to people who might want to use those products, and it just happens that one of the ways of doing that is going climbing and taking photos of themselves doing that activity. If you've misinterpreted that as them selling a dream of a certain lifestyle then that's your problem, not theirs. Edit: that probably comes across a bit strong. It's totally understandable and one of the big problems with social media, but it is true.
... a couple of well-known and well-followed goretex jacket salespeople insta-spraying...
their job isn't "just going climbing" or "selling a dream". Their job is to advertise products made by the companies who employ them, to people who might want to use those products, and it just happens that one of the ways of doing that is going climbing and taking photos of themselves doing that activity. If you've misinterpreted that as them selling a dream of a certain lifestyle then that's your problem, not theirs.
Jeez, I didn't say or mean to imply that. Did nobody notice 'cos from where I'm standing nannies are the preserve of the cosseted super-rich'. Maybe it's just me.
I think this summary is equally wrong. They get paid for promoting products yes. However they only get to promote products because they've already created a platform to sell them from. Creating and maintaining that platform absolutely involves selling a dream of a lifestyle in return for likes and more exposure. And creating the platform by selling the dream must come first, because without it the product placement is worthless.
Are there any ‘recreational activities’ which are free of the evil grasp of capitalism? I assume there are bird watching influencers with Carl Zeiss sponsorships, and fossil collecting influencers desperately using the right Estwing hashtags?
making a living by selling a lifestyle so that TNF shareholders can afford to send their children to finishing school or whatever wealthy people do with their money these days. I say blame the carriage driver not the horses.
Looks like VF Corporation (TNF owners) stock took a small dip which ties in time wise with these cave exploits (I’m sure this is causation and not just correlation). I look forward to Pete’s next stock tips based around the misbehaviour of athletes devaluing companies!
I do hope you haven't bought shares in any of these companies, the fiends.
If anyone doesn’t think they benefit from a capitalist system they’re mistaken
“We’re all swimming in the gutter - but some of us are circling the drain”