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Climb Britain (Read 61706 times)

moose

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#75 Re: Climb Britain
August 07, 2016, 08:17:51 am
When Marathon became Snickers did the bar taste better because of a realignment of the product identity with a new global taste paradigm? No, it still tasted like a fucking shit ruined Mars bar.

I agree re the junking of the BMC brand; although, I don't care enough to get het-up . But Snickers/ Marathon "a fucking shit ruined Mars bar"?! Are you insane? They have nuts in - a clear winner? Next, you'll be dissing Topics (a bar whose only flaw is being slightly too small), and if that happens, no reasonable man will hold me responsible for my actions.....

dave

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#76 Re: Climb Britain
August 07, 2016, 08:24:27 am
I hate nuts, esp peanuts, so to me a Snickers might as well be a Mars rolled in dogshit and broken glass. Mind you if the BMC's marketing consultants were in charge of the Marathon rebrand it would have been called "eat NUTTYChoc".

tregiffian

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#77 Re: Climb Britain
August 07, 2016, 08:28:09 am
Was Founding Father Dennis Gray consulted?

Will Hunt

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#78 Re: Climb Britain
August 07, 2016, 11:33:44 am
It's not a major point but you've repeated the misconception that the BMC paid 25k to marketing consultants. They were given 25k worth of services for nothing.

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#79 Re: Climb Britain
August 07, 2016, 12:18:16 pm
When Marathon became Snickers did the bar taste better because of a realignment of the product identity with a new global taste paradigm? No, it still tasted like a fucking shit ruined Mars bar.

I agree re the junking of the BMC brand; although, I don't care enough to get het-up . But Snickers/ Marathon "a fucking shit ruined Mars bar"?! Are you insane? They have nuts in - a clear winner? Next, you'll be dissing Topics (a bar whose only flaw is being slightly too small), and if that happens, no reasonable man will hold me responsible for my actions.....

Topic went of the boil when they reduced the number of hazelnuts - a sad day  :furious:

tomtom

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#80 Climb Britain
August 07, 2016, 02:04:34 pm
Topics were my chocolate bar of choice... Though I'm partial to a bar of chemical goodliness masquerading as a Turkish Delight bar...

Anyway - snickers is named after an old nag...



petejh

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#81 Re: Climb Britain
August 07, 2016, 02:05:09 pm
I hate nuts, esp peanuts, so to me a Snickers might as well be a Mars rolled in dogshit and broken glass.

Mmmm, all washed down with a can of over-caffeinated sugary drink company (or 'DrinkSugarGetIllTM'), yummmmm.

The re-brand to Climb Britain is fucked up and clearly linked with indoor and competition climbing. Seems a no-brainer to use the CB brand for that sector of climbing's broad church. But re-re-design the logo FFS! I'm shit at design and I could do better than that with a couple of hours on adobe illustrator for £25  :greed: 

petejh

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#82 Re: Climb Britain
August 07, 2016, 02:07:45 pm
Hahah, love how someone has coded UKB to auto-convert R.ed B.ull into 'over-caffeinated sugary drink company'.  :lol:

tomtom

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#83 Re: Climb Britain
August 07, 2016, 02:09:26 pm
Apparently there was a Snickers special edition available in Australia called 'Snickers Maximus'

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#84 Re: Climb Britain
August 07, 2016, 02:22:43 pm
That "University of Salford Manchester" was a gem

Northumberland was apparently quite close to being the City University of Newcastle upon Tyne (think about the acronym..)

Hah! (but I think you do mean Northumbria University...a ' NU' institution down with the kids). Within our Trent brand, change it was rumoured that City University of Nottingham on Trent was briefly considered by marketing experts. Instead we got The Nottingham Trent Uni (partly, as Nottingham Uni (aka Beeston Tech) insisted we had to have a "The" to avoid confusion!), a massive pay rise for the incumbant leader (now VC) and senior management, and one of the world's shittest logos, including a pantone colour you couldn't print from standard CMYK printers.

tomtom

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#85 Re: Climb Britain
August 07, 2016, 02:37:10 pm
Yes - right you are :)

Will Hunt

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#86 Re: Climb Britain
August 07, 2016, 03:14:23 pm
I'm shit at design and I could do better than that with a couple of hours on adobe illustrator for £25  :greed:

Too late, Pete. I've already been paid a cool £25k for this effort.

Dynamic synergistic logo by Hunta_998, on Flickr

petejh

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#87 Re: Climb Britain
August 07, 2016, 03:42:55 pm
Totally Fucking Mexico!  :great:

I'm assuming your name is also a brand name. In this case of a person adamant of their right to hunt animals.

slackline

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#88 Re: Climb Britain
August 08, 2016, 08:24:25 am
Should have rebranded 'BMC' to  'UKClimbing'. :clown:

SA Chris

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#89 Re: Climb Britain
August 08, 2016, 10:39:36 am
When Marathon became Snickers did the bar taste better because of a realignment of the product identity with a new global taste paradigm?

Plus the punchline "he tried to enter a Snickers" doesn't work as well as the original.

Starburst are tastier than Opal Fruits though.

shark

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#90 Re: Climb Britain
August 11, 2016, 10:51:29 am
Next Peak Area Meet on Sept 14th has been changed to Maynard at Grindleford in anticipation of greater numbers.

The meeting will include a consultation on the rebranding proposal, and will be attended by BMC president Rehan Siddiqui, vice-presidents Emma Flaherty and Rupert Davies, and CEO Dave Turnbull, who will explain the background to the rebranding proposal in detail and will be followed by an open discussion and Q&A session.

Consultations will be held at all the September Area meetings round the country. Info here: www.thebmc.co.uk/september-area-meetings-consultation-on-rebranding

moose

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#91 Re: Climb Britain
August 11, 2016, 11:54:40 am
I respectfully ask that the following issues are added to the agenda:

(1) Nuts in chocolate bars, a benefit or an abomination?
(2) The engagement of an independent panel of confectionery historians to assess if Opal Fruits were tastier than Starburst.
(3) Commission a behavioral economist to assess if Mint Aero bars are worth the premium cost over the more quotidian likes of Mars Bars.
(3) Have Wagon Wheels really shrank, or has my mouth just got bigger?

csl

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#92 Re: Climb Britain
August 11, 2016, 12:08:27 pm
Moose, please see exhibit A


tomtom

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#93 Re: Climb Britain
August 11, 2016, 12:33:31 pm
Hmm. Always dangerous dealing with percentages to circles - let alone cylinders.. Is that 12% the weight, the diameter, the height or the volume!! Maybe they use lighter packaging now. Back around wagon wheel info graphic...

dave

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#94 Re: Climb Britain
August 11, 2016, 12:37:22 pm
It's clearly 12% weight TT, do the math(s).

SA Chris

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#95 Re: Climb Britain
August 11, 2016, 12:42:43 pm
I'm doubting the accuracy of those scales though...

petejh

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#96 Re: Climb Britain
August 11, 2016, 12:58:42 pm
Can't believe nobody's mentioned Curly Wurlys, so I will.

tomtom

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#97 Re: Climb Britain
August 11, 2016, 01:02:36 pm
It's clearly 12% weight TT, do the math(s).

I couldn't be bothered. Figured someone else might find out ;)

dave

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#98 Re: Climb Britain
August 11, 2016, 01:03:52 pm
Can't believe nobody's mentioned Curly Wurlys, so I will.

Don't get us started on Creme Eggs


SA Chris

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#99 Re: Climb Britain
August 11, 2016, 01:10:42 pm

 

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