Ha! That's funny that just turned up.
For the Final Round I wanted to give it E8, but it would cock the grading scale so I went for HXS.
As for making my sponsors happy? No chance. I'm not blonde or fit. Or single. Game over.
You should be fit given all the energy system nous you have.
It's essential if stuff like E-grades at the higher end are to be meaningful that people at the higher end say what they really think. A sound argument stands on its own merit and Pete W. or whoever shouldn't feel intimidated by saying something a bit controversial. Like it it loath it grades are the currency in which profile-hungry climbers trade. If you believe the currency is devalued then you're in a unique position to do something about it.
It bugs me when certain folk avoid the issue. Most people know the score when it happens - 'E9 for so and so'. In my mind people who let it happen (not P.W., clearly) are happy to take but not to give - happy to take kudos and, perhaps, use grades to raise their profile; but not happy to give back something useful in return, such as an honest opinion to go into the mix.