yeah, i've always gone for addy-das (since the guy who founded it was adi dassler it can't possibly be A-dee-dus) and trVERSE. also i always thought it was nike, like bike and pike, but i gather it comes from some greek word so might be nikey correctly said.
i say arse on a dogg and ass on a bitach, cos arse can't be made to sound attractive.
arcteryx or arcteryx?