[Ethan]

Seems quite random, but interesting...

http://www.dpmclimbing.com/articles/view/adidas-acquires-five-ten

[Paul B]

Bernrd must be the happiest man alive

[namnok]

maybe they'll finally bring back the old v10s

[Wipey Why]

They purchased Salomon a while ago and have the benefit of their R & D. Some of their products look remarkably similar 

[galpinos]

They purchased Salomon a while ago and have the benefit of their R & D. Some of their products look remarkably similar 

I thought they Addidas bought Salomom in the 90s and then sold them to Amer sports about 5 years ago?

[lagerstarfish]

Here at Five Ten, we like the philosophy of adidas’ founder Adi Dassler, with his focus on product quality

ummm

[SA Chris]

Does this mean we will be able to get Anasazis at knock down prices in JJB Sports?

[Wipey Why]

They purchased Salomon a while ago and have the benefit of their R & D. Some of their products look remarkably similar 

I thought they Addidas bought Salomom in the 90s and then sold them to Amer sports about 5 years ago?

You are probably right, didn't know they had sold them on

[galpinos]

A bit of googling reveals Amer own:
Salomon
Wilson
Arc’teryx
Atomic (skis)
Volant (skis)

I always new Arc’teryx was part of Salomon group but I thought Atomic and Volant were independent companies. You live and learn.

[Jaspersharpe]

Not really random as Adidas have had an involvement in climbing for a while:

http://www.outdoorsportsteam.com/index.php?id=30&L=1

http://www.adidas-rockstars.com/en/

etc etc

[clm]

Get in! Three stripes and sticky rubber!  

[tomtom]

It wont be the same if you now know what size shoe you are trying on...

[SA Chris]

Yeah, you will lose that Lotto / Cinderella feeling when trying them on.

[slackline]

Not really random as Adidas have had an involvement in climbing for a while:

Yeah they sponsor Alex Huber

[Richie Crouch]

Been sporting the wonderful combo of red/blue 3 stripe trackies and dragons/teams for a while now. Could be good for scally chic fashion conscious sponsees I guess 

[chillax]

http://www.outdoorsportsteam.com/index.php?id=30&L=1

The Hubers look like they're contemplating the journey to Mordor...or maybe thinking about their future careers in hair product commercials?

[Stubbs]

When Adidas wanted to design some hiking boots they got Reinhold Messner involved, that's pretty awesome.

[Ethan]

I know Adidas have had a lot to do with climbing and the outdoor world in general for a good while now, and are really pushing to become a major force in the industry. Be interesting to see where things go for them... They certainly have some of the top names in climbing on their team with the Huber bros and Sasha!

[slackline]

Wasn't/isn't John Dunne sponsored by them too?

[galpinos]

They’ve [Addidas] got a full page advert in the current Alpinist for some jacket in very pretty colours.

[SA Chris]

Wasn't/isn't John Dunne sponsored by them too?

He definitely was, not sure if he still is.

[tomtom]

[stevej]

Not forgetting 5.10 have a fair market share in the mtb/similar and watersports market and afaik are the dogs danglies in the free-running market. Presumably a very sensible acquisition for the beancounters.

[moose]

Normally the takeover of a specialist manufacturer is the death-knell for its niche, high-spec output and something to be regretted.  But I can't help but think a bit of large-scale German manufacturing expertise and attention to detail might really benefit 5.10, at least from a quality control perspective.  To get my approval all they have to do is promise to buy a pot of decent glue - some that prevents the rands of Verdes and Anasazi velcros from unsticking from their uppers after a handful of sessions.  I'd be pissed off though if they decided to treat the rock shoe market like that for trainers in terms of number of models.  There are already quite enough misbegotten models clogging up the bargain bins.

[Jaspersharpe]

 

A bit of influence on quality control and fly colour schemes and we could be onto a winner.