There's just been a UPS ad on the video feed in the Zoo prior to the quizzer
The "Strapline" is "We [heart] Logistics"
(Company logo. Sponsors of ThatLondon2012. Lisa Simpson gobbling someone's cock logo)
NO!
FUCK OFF!
You ***DON'T*** [heart] logistics.
It's just what you DO!*
(Technically - it's not what you "Do" either - you make money by generating profit on income - which is done by moving stuff about for less money than you charge to do it.)