http://www.independent.co.uk/life-style/food-and-drink/news/new-chilli-could-take-world-record-say-producers-2075143.html"If you ate one right now you couldn't work, it would be like putting acid in your mouth. I have had one and I would never do it again. People think it can't be that bad but it's phenomenal. It's at least 10 times hotter than a phall curry."
Asked why anyone would want to eat a chilli pepper so hot, Mr Woods added: "I think it's a British thing. Everyone wants the biggest, the strongest, the fastest car. Why have the third hottest chilli when you can have the hottest?
becasue it might be an experience akin to pleasure rather than agony, hospitalisation and injury or death perhaps?