Hypothetically (as it's currently under wraps). If a company was to sponsor a "well known cyclist" to appear at an event, can you think of any suggestions of freebies that can be given away that would be of use to cyclists(as well as freebie collecting non-cyclists), that could be signed / autographed by said well known cyclist. Can't be horrifically spenny. Best I can think of is a waterbottle.
Any ideas that get used will be rewarded with a free whatever it is.
Thanks.