That's interesting Chris, I wonder if it was just coincidence or it really works like that. Father in law got a ballot place first time by selecting the 'agree to donate your entry fee and get a better chance / free training top' option, though perhaps has a less common postcode too. I'm in no hurry - I run quite a few long trail races and am not really motivated by a road marathon, but would like to do London just the once. I'll keep entering the ballot and when it eventually happens, that'll be the year and I'll put in a decent training effort.